BRANDING that works…
Here at Eikon we create and develop branding for a wide range of companies and organisations at local, national and international level.
We can ensure your brand identity stands out from the crowd, encapsulates your company ethos and acts as a bedrock for your expansion. Whether you need a new professional logo design or feel your current brand needs revitalising, you can depend on our experience and expertise.
Our designers will ensure brand consistency across every aspect of your company – stationery, websites, printed material, promotional merchandise, vehicle liveries, exhibition stands and interior design. We can also create sub-brands which integrate smoothly with your main brand, and produce brand manuals to illustrate correct brand usage across your organisation.
BRANDING Frequently Asked Questions
Before building your brand, it’s crucial to define your brand’s identity and objectives. Start by considering who your ideal customer is and what your company can offer to solve their problems. Think about the type of brand personality you want to project and which colours would best represent your brand.
Identifying your main competitors will help you position your brand uniquely in the market. Knowing your target audience and understanding why your clients trust you will help shape a brand that truly connects with your customers. Reflecting on these factors provides a strong foundation for developing a cohesive and effective brand.
The logo design process is a collaborative journey tailored to capture the essence of your brand. We begin by gaining a deep understanding of your brand values, business goals, and audience. This is followed by research into your industry to understand market trends and competitor positioning. We then brainstorm ideas and develop initial concepts, incorporating various design elements and colour variations.
These concepts are presented to you for feedback, and we work closely with you to refine the designs until you are completely satisfied. The final logo is then prepared for use across all platforms, ensuring it aligns perfectly with your brand identity.
Logo design costs vary depending on the scope and complexity of each project. We
start with an in-depth consultation to understand your business needs and design
requirements. Costs are influenced by factors such as the need for additional
elements like straplines, positioning statements, or a brand manual. Each design is
unique, and the cost is based on the time required to complete the project, calculated
at our hourly rate of £50 per hour. Once we have a detailed brief, we will provide an
initial estimate, ensuring you have a clear understanding of the investment involved.
Yes, we can revitalise your existing logo to give it a fresh, modern look. Whether your logo appears dated or you want to refine specific elements, we can make adjustments such as updating fonts, changing colours, or adding a supporting strapline. For logos that may have been poorly drawn, we can clean up rough edges to ensure your logo looks polished and professional, even on larger media. We work closely with you to ensure the updated logo maintains the essence of your brand while enhancing its visual appeal.
We can create a comprehensive brand manual to ensure consistency in your brand’s presentation across all marketing channels. The brand manual will provide detailed guidelines on the correct usage of your logo, including positioning, minimum size, and safe areas. It will outline your colour palette with specific values for different applications and recommend suitable typefaces that complement your brand’s style. The manual serves as a guide for maintaining a cohesive brand image, ensuring that all visual elements are used correctly and effectively.
Will I get various file formats of my logo? Yes, we supply your logo in a variety of file formats to suit all your needs. You will receive scalable vector files (EPS) for use at any size without losing quality, high-resolution PNG files with transparent backgrounds for easy integration into different media, PDFs for sharing and printing, and JPEG files set to both RGB and CMYK for versatile digital and print use. These formats ensure that your logo maintains its quality and impact, no matter where it is used.
Copyright of the logo design remains with us until full payment has been made. Once the design is paid for in full, all rights are transferred to you, giving you complete ownership and control over your logo. This ensures that you have full authority to use and protect your brand’s visual identity.
If you have additional questions or need further information, please don’t hesitate to contact us. We are here to support you every step of the way in building your brand.
Read our Branding Blogs…
“Eikon Graphics was recommended to us for our re-branding and the quality of the original ideas presented to us were all of a high standard. However, the resulting animated logo we decided on going with was just pure brilliance!”
Jim Ferguson | Director, RACKIT
“Eikon design have transformed our dreary old board room into a vibrant and stylish workspace which is fully in keeping with our UK market leading position. The concepts and ideas used were developed in close consultation throughout the project and the outcome is a real head turner that has gone down extremely well with both our staff and customers alike.”
Stuart Cresswell | Port Manager, Associated British Ports – Ayr
"It is a delight to work with Susan at Eikon Design. The finished effect is eye catching and tailored specific to your event. Susan's creative skills, flair, outstanding attention to detail and finishing touches will make your event stand out from the rest and give your guests an evening to remember. I would highly recommend using this company for any occasion!"
Michelle McNeil, PR & Communications | Spirit AeroSystems
“Thanks to Susan’s support, we were able to build a new promotional image for our laboratory. Her experience, passion and patience were very helpful in creating our presentation folders and stationery. I am happy to recommend Eikon and look forward to collaborating with Susan on our website design.”
Aga Izydorska | Art Dental Laboratory
“Thank you, Susan……Eikon Design listened to our brief, quickly and efficiently went about creating and maturing an end result, which represents our Company and products accurately and professionally. I recommend Eikon Design to anyone looking for excellent guidance with results which will present your Company, service or product with original creativity.”
John Clark | Regional Manager – Scotland & Ireland, MCT Brattberg Limited
“After being unsure as to whether to get a bespoke logo designed for my new business, I am delighted that I did. I absolutely LOVE my branding! I had looked into a few options, but felt a real confidence in Susan that I hadn’t felt with anyone else. Susan totally ‘got me’. She is clearly very skilled and knowledgeable. She spent a lot of time asking questions and taking an interest in what I do to fully understand the business. She offered me great advice and guidance. I feel my branding is personalised, individual and really reflects me and the character that I want to put across. I could not be happier with the outcome and wouldn’t hesitate to recommend Eikon Design!”
Gillian McInnes | Owner, 1st Choice Optical
“Eikon Design were tasked with rebuilding our website from the ground up and completely rebranding Simpac and I'm happy to say Susan and the Eikon team made the experience pleasantly painless! Susan is extremely professional and knowledgeable in her field and is approachable and friendly which makes the online experience painless. Eikon listened, took everything onboard and came back with better ideas. What more could a business want?”
Mark Hone | Sales Manager, SIMPAC
“TCS have worked with Susan for several years, developing our brand image and providing associated media: Susan's approach to service delivery is professional, prompt and results driven.”
Martin Muir | Senior Partner, TCS Construction Consultants
“I have worked with Susan at Eikon Design as a supplier for over twenty years. I have found Susan dedicated and thoroughly professional with a great no problem too small friendly personality. I would be very pleased to recommend Susan for your branding, print, exhibition or digital media needs.”
Eddie MacGilp | Accounts Manager, J Thomson Colour Printers Ltd
“I have worked with Susan at Eikon Design for a decade or more. She is always a pleasure to work with. The briefings you get are always tight, comprehensive and to the point, and I am always delighted to see the way my words have been used in the completed project. Whether it's websites, print, digital media or branding, I find Susan to be knowledgeable, creative and totally dedicated to getting the best possible results for her clients. I would definitely recommend Eikon Design (whether your project involves copy or not!) I know she also designs interiors, exhibition stands and signage - all to same high standards.”
Stan Arnold | Owner, BlueSky Copywriting
“As an Ayrshire based family business, we always try to use local suppliers where possible. Eikon Design helped us to design and fit out our photo booths at our 4 sales sites. They did a fantastic job and we now have excellent pictures and videos of all of our vehicles for marketing on our website and elsewhere. Susan understood our requirements exactly in what must have been an unusual job for her and came up with a brilliant design and the products to make it look great. I would thoroughly recommend the team at Eikon and would not hesitate to use them again."
Angela Logan | Bridgend Motor Group
“As an Ayrshire based family business, we always try to use local suppliers where possible. Eikon Design helped us to design and fit out our photo booths at our 4 sales sites. They did a fantastic job and we now have excellent pictures and videos of all of our vehicles for marketing on our website and elsewhere. Susan understood our requirements exactly in what must have been an unusual job for her and came up with a brilliant design and the products to make it look great. I would thoroughly recommend the team at Eikon and would not hesitate to use them again."
Angela Logan | Bridgend Motor Group