In the recent past, we used to spend most of our time working from our main desktop computers with larger screens that made it easy to view the full-page width of websites.
Today, we spend most of our time online using portable devices such as smartphones, tablets and laptops.
Before responsive design, HTML code works well on larger screens but fails when viewed on mobile devices where the full width of a website page can be tiny, hard to resize and very difficult to navigate.
When viewing images on portable devices, a non-optimised website can generate a range of problems, including increased loading times.
The answer is – a responsive website – one that presents itself clearly on any screen size, responding perfectly to the resolution of both your browser and device.
Internet users now expect to be able to change from one device to another with ease, and this is now possible thanks to well-made, responsive websites.
Responsive web design uses flexible layouts and images, allowing visuals and text to appear clearly across a multitude of devices with a variety of screen sizes.
It’s vitally important for every website owner to get recognition from Google, because high Google rankings drive traffic. If you’re want to boost your Google rankings, you should continually check the bounce rate of each website page.
It can take much longer to navigate around a non-responsive site, and if the bounce rate is high, users could leave because they can’t find what they’re looking for quickly.
A responsive website also helps improve your SEO because your site is user-friendly and search engine-friendly. Google gives more priority to responsive sites in its search rankings.
Advantages of Responsive Web Design:
Improved user experience – If visitors find it hard to navigate or use because they’re forced to constantly pinch and zoom, they won’t stay on your website…avoid doing this with a responsive site!
Improved website loading times – Mobile visitors will abandon a site if pages take longer than three seconds to load.
An increase in mobile traffic – you’ll notice an increase in mobile visits and longer time on site by visitors.
Lower bounce rates – A responsive website means visitors will stay on your site longer which means visitors will be more inclined to click through and read other pages on your site and explore everything you’ve got to offer.
Higher Conversion rates – More time on your site and lower bounce rate are good first steps to improving your visitor’s user experience and building trust, leading to better conversion rates.
Easier maintenance – the company that built your website will offer maintenance packages which will allow you to focus on regular content updates, marketing and customer service etc.
Better SEO – If your website isn’t responsive, the search engine giant will place it lower on the results page whereas it will show up higher if it passes the mobile-friendly test set by Google search engine rank.
Build better backlinks – They play an important role in SEO because they show search engines that other websites consider your site a reputable source of information…if your site isn’t responsive, other websites will be less inclined to link to you.
If you would like help creating a responsive website, you can chat things through with our experienced designer on 07802 226937, or email sanderson@eikondesign.co.uk