Video is taking over the web. Brands and companies are developing video content that they are posting on social media and on their websites.
Many of them are posting directly to YouTube. It is time to consider all the reasons why your company should have a YouTube Channel. It is a platform to build buzz, boost your reputation, credibility and engage with customers…with the aim of selling more and growing your business using video.
A few types of videos you can consider making:
Product videos
These are the easiest type of video to produce and should be about 1 to 3 minutes duration. When you’ve assembled a few of your product videos, you can add them to a playlist. This makes it very easy for customers to check out all of your products in one place.
I see this product regularly on Facebook. I really like this product video as it has a good mix of product history, demonstration, how it is made and the down to earth approach from the owner of the company talking direct to the screen about his product.
How-to videos
These are very popular and can be very powerful in helping to establish your reputation and expertise. There are a lot of people out there that love watching how things come together and learning from them.
Here is an example from YouTube of “how-to” easily link your YouTube video into your business website or blog. Think how you can apply how-to videos to your business…start making one now! Share your results with us so we can see how you got on.
Brand and marketing videos
Are used to highlight your companies focus, promote your services/products or show the fun, creative people working at your company.
This video has a casual, friendly approach from Morrisons demonstrating its focus during the Coronavirus on helping and supporting its customers, the vulnerable, charities, colleagues and NHS. I think this comes across very well…what do you think – do you have any favourite YouTube videos?
Doodly videos
This is video creation software that allows anyone, regardless of technical or design skills to create professional, realistic Doodle Videos in minutes…they are the quickest way to engage and convert your audience…
Maybe you are an innovations company developing new products or processes, you could use this tool to bring your technical drawings and processes to life – make them fun and engaging…this is a simple and fun way to get a complicated explainer type video across.
Youtube is very valuable, it is a unique social media platform, use it to reach your audience, as well as simply being a place to save your videos that are embedded in your website