We had great fun creating the concepts for Scotia Window and Doors Mascot. Why use a Mascot?
Sourcing a soft toy version of a litter of puppies as giveaways.
– The pups were actually ‘doorstops’ to be used in the home.
– We ran a competition to win the puppies – everyone loves soft toys!
– Each pup had a lovely Scottish name.
– The name tags and collars were made in Scotia corporate blue to contrast with the red puppies.
Creating the puppies as cartoon versions…sitting, standing, lying down, with and without a bone! We introduced the pups to the public and trade, as graphic livery on the large Scotia trucks.
– Think of all the times you sat bored in a traffic jam, then you saw a truck next to you with fun graphics and a quirky message …your brand is much more likely to get noticed and be remembered!
Using the pups in eye-catching advertising to produce great social-media stories that customers love to share.
– Take your mascot out-and-about and take photographs in fun, interesting places…make your audience laugh.
Introducing little pups personalities to your customers, getting your brand noticed!
– Each pup had a name and a personalised name tag, just as a real pup would have, with the company ‘sales’ contact details on the reverse of the tag.
– They also had a card tied to their collars telling you all about their personalities and thanking you for giving them a forever home.
Have fun with your brand and stand out from your competitors call Susan: 07802226937 or get in touch
