Eikon’s challenge was to create a timeless logo for Simpac that did not restrict the company’s product diversification going forward.
The chosen design, supporting strap-line “Pack. Bag. Wrap.” and the positioning statement “Simpac produces high-quality, tailored, competitively-priced packaging, bagging and wrapping solutions for the UK and internationally, including retail, food, industrial, agricultural and domestic applications” give a clear understanding, at a glance, of the services and sectors Simpac cover.
The idea behind the logo was to show a notch cut out of the red solid block, in a similar way you would when tailoring a garment, allowing elements to come together accurately, resulting in high-quality products and custom service tailored to each individual product requested by their customers.
What Simpac experienced…
During the creative process of designing our new website it became apparent that our existing company logo design was beginning to look dated. After discussions with company directors we asked Eikon Design to review the font style, colours and logo as they have considerable expertise and knowledge in Brand Design.
We asked Susan to create a new modern logo that also gave a nod to the Simpac history. Our old logo represented a carrier bag, but with the company now offering a much greater range of products, from paper sacks to kitchen foil, it was agreed that a more generic logo would be more appropriate.
Susan presented a wide range of logo designs showing various shapes, colours and fonts, and accurately described her thought process for each one. The main company stakeholders were unanimous in the decision to proceed with red and black as our new corporate colours, which we think are strong, bold and timeless. Red and black were also our corporate colours originally, so her suggestion was ideal. Susan carefully listened to our creative requests and we all agreed to keep continuity in the brand by keeping the same font style.
We are simply thrilled with our new eye catching and modern logo, and have received great feedback from shareholders, employees, customers and independent marketing experts.
Thank you, Eikon Design!
Kick your brand into touch by calling Eikon Design NOW: 07802 226937 or get in touch
Read how we helped Simpac simplify their new website production.
